BARBERMURPHY Principal Collin Fischer Earns SIOR Designation

O’FALLON, Ill. – Veteran real estate broker Collin Fischer, principal and designated managing broker at BARBERMURPHY, has achieved his SIOR (Society of Industrial and Office Realtors) designation.
Fischer is now in good company with the most educated, investment-savvy, financially successful industrial and office real estate professionals in the world.
Only 56 commercial brokers in the greater St. Louis region – out of hundreds of industrial and office specialists – have the SIOR designation. Globally, SIOR has been in existence for 80 years and has 4,000 members in more than 50 countries.
Among the rigorous expertise and proven industry experience required, there are stringent production and income benchmarks that must be achieved for brokers to qualify for consideration. Fellow BARBERMURPHY Principal Steve Zuber says this SIOR requirement is not an easy one to fulfill.
“This is a big achievement for Collin and a phenomenal designation to have,” says Zuber, who also has a SIOR. “It’s based upon performance and that’s what makes it distinct from other designations such as the CCIM (Certified Commercial Investment Member). Being a SIOR makes a huge difference, especially when putting together deals across the U.S. The SIOR is instant credibility, and the SIOR network gives you access to brokers across the country.” Zuber adds that he and Fischer are likely the only two licensed brokers in Southern Illinois to bear both the SIOR and CCIM designations.
Four additional BARBERMURPHY brokers are currently working on their CCIM and two more will achieve their SIOR over the next few years, according to Zuber. The firm has grown substantially over the past 18 to 24 months, counting a total of nearly 25 brokers today.
Jim Loft, SIOR St. Louis chapter president and a principal at Gershman Commercial Real Estate, says BARBERMURPHY has been well represented through the years. “BARBERMURPHY Co-Founder Wayne Barber and Steve Zuber are long-time SIOR members, with Steve serving as our chapter president in 2022,” Loft says. “SIOR members are widely considered to be amongst the highest producing, most knowledgeable in the brokerage industry. Collin’s SIOR achievement is well earned…we look forward to what he will bring to the organization.”
Fischer, who celebrates 20 years with BARBERMURPHY in March 2026, says earning the SIOR designation can only provide more recognition and opportunities.
“The SIOR is truly a way to advance your career as a commercial broker,” Fischer says. “It offers access to connecting and working with the best industrial and office brokers in the world. Earning the SIOR presented an opportunity for me to step up to the plate, knock it out and signify to the market that I’m affiliated with the best of the best. Now I’m able to encourage our newer brokers that if they’re serious about their professional journey, this is something they should accomplish.”
 
 
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