Professional Development Series 2026: Brand vs Branding

Description

Join us as Matt Smallheer, Tye-Dyed Iguana, shares with us the difference between brand and branding. 
Your commodity is the "thing" you sell. Your product is the feeling your audience actually buys. Most businesses get that backwards. In this session, you'll learn how to uncover the real product your business delivers and turn your everyday commodities into a brand experience that attracts, connects, and keeps customers coming back. 

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